Strategic Social Media Manager

If you have the skills to drive innovation on social media as a brand, communication and engagement channel at the forefront of the RNLI’s efforts to save lives and raise funds then this role could be for you.

This is an exciting time to join the RNLI as we look to continue our lifesaving work in our third century of existence.

With a particular focus on realising the potential of social media as an income-generation and brand channel, the successful individual will have the ability to build relationships, integrate marketing and operational needs and influence across key internal teams to drive impact on our social media platforms, stay abreast of emerging trends and grow our ambitious and innovative approach to the charity’s social media presence  to raise income, engage existing and new supporters and deliver safety messages to the public

To succeed in this Strategic Social Media Manager position, you will need cutting-edge knowledge of the social media industry, platforms and trends, particularly in the field of fundraising. You should also have significant and demonstrable communications, fundraising and digital marketing expertise.

The ability to champion first-class supporter experience through social media and understand how to convert followers to long-term supporters is essential as is knowledge and experience using in-platform social media fundraising tools at scale  and the ability to set a clear direction for the team is required.

If this Strategic Social Media Manager job with hybrid and flexible working options sounds like the right career opportunity for you, please get in touch with the RNLI today.

Safeguarding

The RNLI is committed to safeguarding; protecting a person’s health, wellbeing, and human rights, enabling them to live free from harm, abuse, and neglect. We expect all employees and volunteers to share this commitment and have a zero-tolerance approach. The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include relevant criminal record checks being carried out dependent on the eligibility of the role. (England & Wales; DBS check, Scotland; Disclosure Scotland PVG, Northern Ireland; Access NI, Republic of Ireland; Garda Vetting; International, International Child Protection Certificate process).

Diversity at the RNLI

Our staff and volunteers have been saving lives at sea without prejudice for 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable), and helping us work towards Our Vision: To save Every One.