Senior Marketing Manager (Individual Giving) - Internal only

Internal vacancy

The RNLI actively promotes continuous development within the organisation and is only seeking applications from current RNLI employees and volunteers at this time.  If this position is not filled internally it may be re-advertised openly.  #LI-DNI

About us

Our purpose is simple: to save lives at sea. 24 hours a day, every day, RNLI lifesavers are ready to launch to the rescue.

We’re looking for a Senior Marketing Manager (Individual Giving - Retail Acquisition & Retention) to join our busy Individual Giving Fundraising team focusing on Retail acquisition and retention.  This team is key to RNLI growth; attracting new supporters to the RNLI through our retail channel, making sure they receive a great supporter experience throughout their purchase journey, and in turn, optimising the value of our supporter database.

Your role

As a Senior Marketing Manager (Individual Giving - Retail Acquisition & Retention) on your watch, you’ll be focused on:

• Leading and supporting a small team of marketing specialists to realise RNLI’s fundraising and retail objectives.
• Maintaining excellent and effective relationships with our key customers, stakeholder groups and agencies.
• Planning, managing and delivering multiple campaigns to deliver retail acquisition, conversion and sales income targets in partnership with retail experts.
• Overseeing the retail marketing mix and contact plan, being sure to use data and insight to achieve the optimum mix across multiple channels.
• Increasing LTV across all supporters, ensuring the provision of donor centric supporter journeys, from the initial sign up, to conversion, to legacy enquiry.
• As an experienced marketeer, you’ll be comfortable planning multi-channel campaigns with ambitious financial targets. 

About you

You’ll be passionate about the donor experience, keeping the supporter front of mind while delivering an acquisition and conversion programme that generates a strong return on investment for the organisation and love retail businesses.

More specifically, you’ll need:

• Demonstrable experience of creating product-based acquisition marketing campaigns and detailed knowledge of building Shopify conversion journeys
• Demonstrable experience of delivering marketing strategies that align impactful campaigns with strong financial results.
• Demonstrable ability to use and understand trends and data to positively influence product delivery.
• Problem-solving skills to overcome challenges and a passion to deliver the best possible results for our customers, volunteers and supporters
• Confident people management skills with experience of coaching and supporting others to develop and achieve results
• Extensive experience managing media and website development agencies and working collaboratively with creative and digital experts.

Safeguarding

The RNLI is committed to safeguarding; protecting a person’s health, wellbeing, and human rights, enabling them to live free from harm, abuse, and neglect. We expect all employees and volunteers to share this commitment and have a zero-tolerance approach. The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include relevant criminal record checks being carried out dependent on the eligibility of the role. (England & Wales; DBS check, Scotland; Disclosure Scotland PVG, Northern Ireland; Access NI, Republic of Ireland; Garda Vetting; International, International Child Protection Certificate process).

Diversity at the RNLI

Our staff and volunteers have been saving lives at sea without prejudice for 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable), and helping us work towards Our Vision: To save Every One.