Marketing Manager (IG) - Temporary (up to 9 months)

About us

The Royal National Lifeboat Institution is a charity that provides a 24-hour lifeboat search and rescue service, seasonal lifeguards, water safety education and initiatives, and flood rescue response. Our lifeboat crews and lifeguards need a dedicated, professional, and talented team behind them. This is your chance to join that team and help save lives every day.

Your role

The RNLI is looking for a talented and passionate Marketing Manager to manage our supporter stewardship programme and ensuring we always treat our supporters really well. This role is within the Individual Giving team which has undergone significant growth in the last couple of years expanding its fundraising and income generation. The team is instrumental in attracting new donors to support the RNLI, giving them a great supporter experience, and encouraging long term value.

In this role you’ll manage multiple communications to RNLI supporters to keep them connected to the cause. You’ll work in partnership with a number of internal stakeholders and with a wealth of internal specialists to plan, deliver and optimise campaigns.

This is an exciting time to join the team and create meaningful change for the RNLI’s marketing campaigns. We are looking for someone who is as driven as us to make that happen.

As a Marketing Manager in the Individual Giving Team, you will be focussed on:

• Developing multi-channel fundraising campaigns with full end to end accountability for the budget, stakeholder engagement, creative development, delivery, and evaluation to meet the project requirements.
• Optimising opportunities to maximise LTV and ROI.
• Interpreting and tracking data, using insight to shape and define fundraising strategies in order to deliver against core objectives.
• Co-ordinating and motivating cross-departmental teams in the delivery of multi-disciplinary campaigns including Gift Aid and printed supporter magazines plus email campaigns.
• Budget management, proactively monitoring current and future variances to plan across both income and expenditure as well as supporting on future forecasting and budget setting.
• Supporting the Marketing Executives within the team, delegating where appropriate and facilitating upskilling as and when required. Working alongside other Marketing Managers to plan and manage resource across the team’s projects and supporting the Senior Marketing Manager.
• Line management responsibility for one Marketing Executive.
• Preparing and providing campaign reports and presentations and ensuring these have accurate, up to date and relevant information. 

About you

As an experienced marketeer/fundraiser, you’ll be comfortable delivering best in class supporter experiences and communications, whilst working collaboratively with your peers. To be considered for this role you’ll need to have:

• Experience in delivering multi-channel campaigns focused on retention and direct response
• Experience of collaborative working with digital and creative specialists
• Excellent project management skills including exceptional stakeholder management capabilities and the ability to prioritise and juggle multiple projects
• Experience understanding and interpreting data
• And above all you’ll reflect the values of the RNLI by being selfless, courageous, dependable and trustworthy

So, if you have a passion for fundraising and marketing and are looking to be part of a successful and ambitious team, this could be the role for you. Please apply via the button shown.

Safeguarding

The RNLI is committed to safeguarding; protecting a person’s health, wellbeing, and human rights, enabling them to live free from harm, abuse, and neglect. We expect all employees and volunteers to share this commitment and have a zero-tolerance approach. The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include relevant criminal record checks being carried out dependent on the eligibility of the role. (England & Wales; DBS check, Scotland; Disclosure Scotland PVG, Northern Ireland; Access NI, Republic of Ireland; Garda Vetting; International, International Child Protection Certificate process).

Diversity at the RNLI

Our staff and volunteers have been saving lives at sea without prejudice for 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable), and helping us work towards Our Vision: To save Every One.