Marketing Data and Systems Manager
Marketing Data and Systems Manager
The generosity of our supporters is what makes the lifesaving work the RNLI does possible. As a donor centric organisation, supporter data is at the heart of the Fundraising, Marketing & Media strategy.
This exciting new role has been created to provide a focus on getting the best from our supporter data, helping us optimise our strategy and ensure a data driven approach drives our decision making.
We are looking for someone with strong leadership experience who will be responsible for complex, data-related services with an excellent understanding of fundraising, engagement and marketing within charity or B2C market.
Are you a natural, inspiring leader with technical and functional expertise? Are you looking for the opportunity to make a positive, lasting difference as part of a renowned charity? If so, we want to hear from you.
Our purpose is simple, to save lives at sea. Since the 19th century, our crews have been risking their lives to save those who are in danger of drowning.
We’re looking for a marketing data professional to help us with decisions based on insight that affect our ability to use our data effectively.
As the Marketing Data and Systems Manager you will actively contribute as a member of the Senior Leadership Team. You’ll lead and develop a high performing team. You’ll bring technical knowledge and expertise. You’ll determine the prioritisation and decision making of Data Quality improvements. You’ll act as a lead for core supporter data systems and processes and much more!
To join us you will need:
- Outstanding people management experience
- Experience of leading data system change programmes, ideally including the introduction of a new CRM system within an organisation of similar scale
- A results-driven data marketing environment
- Data analysis briefing and interpretation
- Campaign selections; customer segmentation and support journeys
- Practical knowledge of direct marketing principles and GDPR
- Supplier management
Experience of working in the charity sector would be beneficial to your application.
So, if you’re eager to make a difference, please apply via the button shown.
Due to current circumstances you may be working from home when your role commences. You will be given the correct equipment you need to perform in your role. You will also receive support from your manager and colleagues to ensure a smooth and consistent induction process is delivered. You may also be required to work from your dedicated RNLI asset once the government guidelines change. If you have any queries relating to home or office-based working, please do not hesitate to ask questions at the interview/assessment stage.
The RNLI is committed to safeguarding; ensuring the welfare of children, young people and adults at risk. We expect all employees and volunteers to share this commitment and have a zero tolerance approach to proven incidents of bullying, abuse, harassment or exploitation. The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include relevant criminal record checks being carried out dependent on the eligibility of the role. (England & Wales; DBS check, Scotland; Disclosure Scotland PVG, Northern Ireland; Access NI, Republic of Ireland; Garda Vetting; International, International Child Protection Certificate process).
Our staff and volunteers have been saving lives at sea without prejudice for nearly 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable), and helping us work towards Our Vision: To save every one.